The fashionable Lego has been round for over 50 years.  However in actual fact, the historical past of Legos toys dates again many extra years.  The Lego Group was based in Denmark in 1934 by Ole Kirk Christiansen, a carpenter who had develop into fairly adept at making picket toys.  For over a decade, the company efficiently bought a variety of pull-along picket toys starting from animals to vehicles and vans Secret Agenct Society.

In 1947, the company made what was thought of an enormous funding on the time in a plastic injection molding machine.  This funding gave beginning to a brand new line of plastic toys which paid off handsomely for the company.  Then in 1949, the Lego Group produced the primary of what would develop into a legend in its personal proper:  “Automated Binding Bricks”.  Though barely completely different from the Lego bricks we now have at the moment, this development paved the best way for what has develop into the fashionable Lego.  Comparable in measurement, kind and performance, the Automated Binding Brick continued to be improved upon by the company.  In 1954, the company formally registered the “LEGO” name as a trademark.

Because the development of the Lego brick continued, Godtfred Kirk Christiansen, Ole’s son, who was now an lively government on the company, got here up with the idea of making a “play system” primarily based round their Lego brick.  He credit the spark of this idea to a dialog he had with an abroad toy purchaser who commented that there was no real system within the toy trade.  This technique gave beginning to the very first Legos units.  The fashionable lego brick and design was patented in early 1958, and took one other 5 years to good the supplies for it.  Amazingly, bricks from 1958 are nonetheless appropriate with at the moment’s trendy brick!

Through the 1960’s, LEGO turned a family name and a global sensation.  By the tip of that decade, the Lego group had bought legos in additional that 42 nations world wide and had opened a theme park in Denmark that attracted greater than half 1,000,000 guests in its first 12 months.  Within the 1970’s Lego branched out to create toys for boys, women, pre-schoolers and superior builders.  This decade caused two vital developments for Lego:  The traditional Legos units themes and the world-famous Legos figures, also called, Minifigs or Minifigures.  The company continued its meteoric rise through the 80’s and 90’s with enlargement into training, video games, mail order catalogs, the launch of the official Lego website and the company’s personal branded retail shops world wide.

It was additionally within the 90’s that the company took one in every of its most notable dangers that has paid off huge dividends.  In 1999, Lego started utilizing licensed themes to market their products.  Star Wars, their first licensed debut was a record-breaking success for the company.  Since then, Lego has strategically partnered with a number of cartoon and film icons to create theme units that embody Batman Legos, Harry Potter Legos, Spongebob Legos, Indiana Jones Legos, Spiderman Legos, Toy Story Legos, and lots of extra.

As we speak the LEGO company continues to grow.  Along with ongoing licensing offers, the company is specializing in growing their very own characters and units.  They’re additionally specializing in new media alternatives, by way of the development of online games, video games and the extremely profitable DesignByMe 3.0, which is an online platform that provides Lego fans the chance to customise and construct their very own Lego set and packaging.  The one limitation is a customers creativeness!  Because the company seems to the long run, two issues will stay sure, the Lego brick will probably be on the middle of their development technique and Legos toys will proceed to encourage the imaginations of younger and old builders alike.